However, once George Lucas started becoming insanely rich from the sales of Star Wars merchandise, things began to go downhill. We got cutesy (not demure or mild, though) new characters like the Ewoks, seemingly designed to just sell toys.
By the time the prequels came out, billionaire Lucas had effectively swallowed his own Kool-Aid, and he gave us characters who were symbolic of nothing but their own fictional franchise.
Perhaps nobody has illustrated this problem with the prequels of George Lucas more than Red Letter Media, the YouTubers who regularly skewer Star Wars and got their start deconstructing The Phantom Menace. In that first video, Mike Stoklassa famously asked various people to describe different Star Wars characters without describing their appearance or profession.
Regarding Original Trilogy characters like Han Solo, this was relatively easy: he was described as “arrogant,” “charming,” “rogueish,” “Bad Boy,” etc.
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