Here’s Why Companies Spend Millions on Motorsports

It turns out that building a winning machine and developing the associated team is pretty expensive. The benefits are plentiful, and winning isn’t the only way companies derive value from motorsports.

Here's Why Companies Spend Millions on Motorsports

Have you ever wondered how much money it costs to develop and maintain a racing team? Probably not, and I wouldn’t blame you… but it turns out that building a winning machine and developing the associated team is pretty expensive. By pretty expensive, we are talking tens or even hundreds of millions of dollars annually depending on the series.

Last summer, I traveled to Europe and went to various automotive-themed destinations in Germany, Belgium, and Italy. I’ve covered this in another post in greater detail, but for this, the focus is on one thing: technology. More specifically, the engineering and organizational benefits that companies get from building and maintaining a racing team.

Racing is a great mania to which one must sacrifice everything, without reticence, without hesitation. – Enzo Ferrari

The Steering Wheel

Steering wheels have evolved since the early days and now have buttons for media control, drive modes, shifting, and countless other somewhat pointless functions (has the voice command system in your car ever worked?) that can at least entertain the driver. The advancements in motorsport steering wheels, which have evolved into complex interfaces with multiple controls to improve vehicle performance, have had a trickle-down effect on passenger vehicles. The less time drivers have their hands off the wheel, the more they can drive the car. Our uses are different from racing drivers, but the idea is the same.

Here’s a collection of photos of some wheels over the years, notice the lack of buttons or even an airbag in the first, and then a horn button in (what I think is) a Lamborghini Murcielago, then buttons for literally anything you can think of (including a useless voice assistant that reacts anytime someone mentions the word Mercedes).

Source link

Content Disclaimer and Copyright Notice
Content Disclaimer

The content provided on this website is sourced from various RSS feeds and other publicly available sources. We strive to ensure the accuracy and reliability of the information, and we always provide source links to the original content. However, we are not responsible for the content’s accuracy or any changes made to the original sources after the information is aggregated on our site.

Fair Use and Copyright Notice

This website may contain copyrighted material, the use of which has not always been specifically authorized by the copyright owner. We believe this constitutes a “fair use” of any such copyrighted material as provided for in section 107 of the US Copyright Law.

In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. If you wish to use copyrighted material from this site for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.

Leave a Reply

Your email address will not be published. Required fields are marked *